To drive attendance for Catalyst BI’s Data for Breakfast event held by Snowflake at Shears Yard in Leeds, we crafted a bold, no-nonsense LinkedIn campaign with a tongue-in-cheek approach. Our strategy focused on eye-catching headlines that grabbed attention, followed by compelling narratives built around key data-driven insights.

By leveraging the power of humour and direct messaging, we engaged professionals who could benefit from the event’s focus on harnessing data for better business decisions. Despite having only two weeks to promote the event, our campaign successfully attracted 100 attendees, proving the effectiveness of a well-executed, high-impact digital strategy.