The Brief
Catalyst BI, a data-driven consultancy specialising in business intelligence and analytics, partnered with TenSevenNine to drive awareness and attendance for its “Data for Breakfast” event – a Snowflake-hosted session in Leeds aimed at showcasing how data and analytics accelerate business performance. With only two weeks to promote the event, Catalyst BI needed a campaign that would cut through the noise, attract a senior professional audience and translate brand communications directly into commercial engagement.

The Solution
TenSevenNine devised a bold, no-nonsense LinkedIn campaign rooted in strategic positioning and creative punch. Leveraging humour and direct, eye-catching headlines, we crafted campaign copy and visuals that spoke in the language of data leaders and decision-makers – aligning message and medium for maximum impact in a short timeframe. The campaign was tailored to digital channels most relevant to Catalyst BI’s target audience to drive measurable attendance and brand engagement.

The Results
Despite the compressed promotional window, the campaign delivered strong commercial outcomes – successfully attracting 100 qualified attendees to the “Data for Breakfast” event. This turnout not only boosted participation but also strengthened Catalyst BI’s market visibility within the data and analytics community, supporting deeper commercial conversations with potential clients and partners and reinforcing the company’s position as a go-to expert in BI strategy and implementation.