The Brief
Howden tasked TenSevenNine with elevating its annual Director’s & Officers’ Liability (D&O) Insurance Market Report – an authoritative industry analysis of pricing trends, risk factors and future forecasts – into a polished communications asset that would strengthen Howden’s market positioning, drive engagement among key industry audiences and support commercial influence in a specialist insurance segment. The goal was to transform complex market data into a narrative and visual experience that attracts decision-makers, amplifies thought leadership and enhances commercial conversations.

The Solution
We translated the D&O report into a professionally designed publication combining data visualisation, editorial layout, brochure design and social media assets. By structuring insights with clarity and impact – and pairing them with compelling visuals that contextualise evolving risks such as AI influence and corporate insolvencies – the report became both accessible and authoritative. The design and communications package was engineered to work across formats, reinforcing Howden’s expertise while making the content more engaging, shareable and aligned with commercial outreach activity.

The Results
The refined report significantly boosted Howden’s industry visibility and engagement with commercial stakeholders. By presenting market insights in a clear, compelling format, the report has become a key asset in thought leadership programmes, helping to initiate conversations with brokers, underwriters, corporate clients and capital partners. Its professional positioning supports Howden’s brand as a trusted advisor in the specialist D&O market, enhancing credibility and reinforcing the company’s influence in a competitive insurance sector – ultimately contributing to stronger client relationships and commercial opportunities.