Lowe’s of London is a brand new property maintenance company, offering an exceptional service for large buildings across the capital – both residential and commercial.

The objective was to create an ‘ownable’ brand identity that resonates with its audience, conveying both the quality and prestige associated with the business at every touchpoint while portraying Lowe’s as a company that operates in a premium space.

The final identity takes its inspiration from the City of London skyline, prime real estate across the capital, and the organic shapes found in its unique array of modern architecture.