The Brief
Lowes-of-London is a newly launched property maintenance business serving large residential and commercial buildings across the capital. TenSevenNine was engaged to create an ownable brand identity and communications system that would clearly signal quality and prestige, differentiate the company in a competitive market, and support its commercial objective of winning high-value clients and contracts from day one.

The Solution
TenSevenNine crafted a strategic brand identity rooted in visual language that reflects London’s dynamic architecture and the city’s premium real-estate environment. This included brand strategy, distinctive branding, brand guidelines, editorial design, website design and merchandise, all tailored to convey professionalism, trust and scale. The identity was developed to work seamlessly across digital and physical touchpoints so Lowes-of-London could launch with confidence and clarity.

The Results
The refreshed brand positioned Lowes-of-London as a credible, premium player in the facilities and property services sector from the outset. The clear visual positioning and messaging helped the business accelerate awareness among its target audience and support early client acquisition, reinforcing brand trust and enabling stronger commercial conversations in tenders and briefs. Feedback from leadership highlights how the work “really speaks to our audience”, underscoring its role in creating persuasive, market-ready communications.