The Brief
Fleur Homes is a design‑led luxury homebuilder creating exceptional new homes across Norfolk and Suffolk. With a Gold WhatHouse? Award to its name, the company wanted to evolve its brand identity and communications to reflect its design ethos, differentiate in a competitive market, and drive commercial impact by attracting premium buyers.

The Solution
TenSevenNine developed a comprehensive brand strategy, centred on the concept of “Lovingly Made Luxury” – a positioning statement created as part of the strategic framework to define Fleur Homes’ premium market proposition. This positioning guided the development of brand identity, visual guidelines, brochure and website design, photography, and copywriting, all crafted to articulate the company’s commitment to design, craftsmanship, and quality in a coherent and compelling way.

The Results
The new brand identity and strategic positioning provided Fleur Homes with a clear and commercially effective platform. Every piece of communication – from marketing collateral to digital channels – reinforces the premium proposition, strengthens buyer perception, and accelerates engagement with high-value prospects. This strategic clarity has supported lead generation, reinforced trust with discerning buyers, and contributed directly to the commercial success of each development.