The Brief
SmartestEnergy is a B2B renewable energy company helping businesses, generators and partners navigate the transition to net zero. TenSevenNine was commissioned to design SmartestEnergy’s 2024 Annual Report and Accounts, transforming extensive financial and sustainability data into a compelling narrative that would reinforce the company’s market position, support stakeholder confidence and amplify commercial credibility with customers, investors and partners.

The Solution
TenSevenNine delivered a polished 96-page publication themed “Empowering a Greener Generation”, combining editorial design, dynamic graphics, vibrant colour and impactful photography to bring SmartestEnergy’s mission to life visually and strategically. The design aligned brand values with commercial storytelling, making complex data accessible and engaging for key audiences – from boardrooms to industry peers – and ensuring the report could be leveraged across investor relations, customer communications and sustainability positioning.

The Results
The annual report became a strategic commercial asset for SmartestEnergy. By clearly articulating performance, purpose and progress toward net zero, the report helped reinforce trust among existing clients and partners and strengthened the company’s narrative in a competitive energy market. As a high-quality communication tool, it supported SmartestEnergy’s broader commercial agenda – enhancing investor confidence, elevating market visibility and underpinning discussions with prospective customers and strategic partners.